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Reputation enhancement

When media headlines about cancer services in Scotland were focused on waiting time targets, McLaws swiftly recognised an opportunity to shine a light on some of the brilliant work going on at The Beatson West of Scotland Cancer Centre.  It was time to boost patient and public confidence in the world class clinical teams and the leading edge care and treatment they were delivering.

The award winning documentary company Firecrest Films set about working with the Beatson team and the resulting three-part documentary “The Cancer Hospital” attracted huge audiences when screened on BBC and resulted in widespread positive coverage of patient stories and clinical research and skill. Staff morale was boosted, patient confidence in cancer services was raised … and the documentary even merited a Scottish BAFTA nomination.

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