Your Buiness in Expert Hands
When media headlines about cancer services in Scotland were focused on waiting time targets, McLaws swiftly recognised an opportunity to shine a light on some of the brilliant work going on at The Beatson West of Scotland Cancer Centre. It was time to boost patient and public confidence in the world class clinical teams and the leading edge care and treatment they were delivering.
The award winning documentary company Firecrest Films set about working with the Beatson team and the resulting three-part documentary “The Cancer Hospital” attracted huge audiences when screened on BBC and resulted in widespread positive coverage of patient stories and clinical research and skill. Staff morale was boosted, patient confidence in cancer services was raised … and the documentary even merited a Scottish BAFTA nomination.
Nobody knows your business better than you. It’s our business to help prepare you and your senior team to maximise the impact of your message when the media come calling.
Ally has prepared some of Scotland’s most senior leaders for media interviews and press conferences across a huge range of situations – everything from the Clutha helicopter disaster to highly charged Public Inquiry hearing interviews … and everything in between.
Having worked at the highest levels of both the media and corporate organisations the McLaws Consultancy and its associates will deliver bespoke media training - whether it’s planning for a brilliant launch that requires no opportunity to be wasted – or how to deal with that challenging issue that you know is just around the corner.
Confidentiality can be crucial to clients when preparing for crisis stakeholder, staff and media handling. “Under the radar” guidance works well for many. That’s exactly what we delivered for one Scottish company when it had to prepare for a difficult financial announcement and job losses with a number of complex, knock-on effects.
Working with the senior team, a strategy was developed and delivered with outstanding results – ensuring the senior team were able to concentrate on business re-alignment/recovery and not embroiled in damaging reputational issues in the media affecting customer loyalty. The business Chief Executive Officer said:
“We are delighted that we have had such a positive response. I am really grateful for what you did for us – especially when it is clear just how difficult it could have been if not handled the way you prescribed. "
Invest In Your Comms Team
Our intensive development session delivers fresh tactical approaches to defending your organisation and how to maximise impacts of proactive storytelling.
The session is delivered by Ally Mclaws (former NHS corporate communications director, daily newspaper news editor and award winning journalist)) and Logan Taylor (former editor, splash-sub editor and Masters level university journalism tutor).
After a recent session was delivered in NHS Lothian, this was the feedback from Judith McKay, NHS Lothian’s Director of Communications, Engagement and Public Affairs:
“Ally and Logan keep it real with recognisable scenarios my team found relevant and relatable. We got fresh perspectives on how to tackle the trickiest of situations ,and tactics to convert adversity to opportunity. Every single member of my team reported they’d got a lot from the day and left feeling re-energised and better equipped to meet the challenges we face. I’d highly recommend it to any communications team.”
Other feedback included this from a seasoned communications manager:
“The day gave me a confidence boost (showing me I should trust my knowledge and instincts); recharged my batteries (energy and enthusiasm can be sapped by frequent reactive media work) and provided a timely and valuable refresher on the subject of effective reactive and proactive media relations.”
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